SPEAX BY THINX
Speax by Thinx (formerly Speax) makes underwear that supports bladder incontinence. Being one of the three flagship brands under Thinx Inc., but not having much of a visible or clear relationship to the other two brands (Thinx & Thinx(BTWN)), the organization wanted to change that.
In-house, I led the update for Speax by Thinx; renewing it with a refreshed identity and color palette.
Primary logo: To be used for all larger brand placements.
Secondary logo: To be used in conjunction with the tri-brand lockup for Thinx, Thinx(BTWN), and Speax by Thinx.
Tertiary logo: To only be used across smaller brand placements (e.g ecomm checkout).
